Why is aluminum used for cans? When it comes to a superior beverage package, aluminum cans lead the way in the attributes that matter to consumers and brand owners – including taste, branding, product protection, performance and sustainability.
The Can Manufacturers Institute (CMI) developed the “Open Up to Cans” campaign based on consumer and industry research that demonstrates the positive attributes and benefits of the aluminum beverage package. The campaign is supported by various research reports commissioned by CMI between 2012 and 2015.
Thank you for your interest! We hope you will help us get the word out about the benefits and superior attributes of the aluminum beverage can.
CMI is taking the Open Up to Cans campaign on the road to promote the many benefits of the aluminum beverage can at key industry events. Visit us throughout the year as we exhibit, sponsor, and participate as session speakers at various events.
Have a question or a story to share? Or perhaps you would like more information. Give us a call or send an email and we’ll be happy to help.
Vice President, Marketing and Communications
Vice President, Sustainability
Can Manufacturers Institute
1730 Rhode Island Ave., NW, Suite 1000
Washington, DC 20036