Why is aluminum used for cans? When it comes to a superior beverage package, aluminum cans lead the way in the attributes that matter to consumers and brand owners – including taste, branding, product protection, performance and sustainability.
The Can Manufacturers Institute (CMI) developed the “Open Up to Cans” campaign based on consumer and industry research that demonstrates the positive attributes and benefits of the aluminum beverage package. The campaign is supported by various research reports commissioned by CMI between 2012 and 2015.
Thank you for your interest! We hope you will help us get the word out about the benefits and superior attributes of the aluminum beverage can.
CMI is taking the Open Up to Cans campaign on the road to promote the many benefits of the aluminum beverage can at key industry events. Visit us throughout the year as we exhibit, sponsor, and participate as session speakers at various events.
Since its inception in 2009, Fremont Brewing - a family-owned craft brewery in Seattle, Washington - had designs on canning its beer. The brewery started canning in 2010 and in 2016 Fremont will can 8 million...Read More
Founded in 1933 in Modesto, California, Varni Brother Corporation was a franchise beverage bottler before adding canning to its repertoire in 1970. Decades later, they're still prioritizing the creative use of cans. In 2003...Read More
Sly Fox Brewing Company started out as a family-owned brewpub in Phoenixville, Pennsylvania, founded in 1995. Over the years, the establishment exposed many customers to craft beer for the first time...Read More
Have a question or a story to share? Or perhaps you would like more information. Give us a call or send an email and we’ll be happy to help.
Vice President, Marketing and Communications
Vice President, Sustainability
Can Manufacturers Institute
1730 Rhode Island Ave., NW, Suite 1000
Washington, DC 20036