For consumers looking for the boost from an energy drink, cans are fuel tanks filled with liquid vigor. Rugged and durable, cans are perfect companions for the adventures and challenges that consumers take on during the day.
Cans capture the energy drink market:
- Cans chill quickly and protect carbonation, flavor and freshness.
- The innovative options for can branding are a draw for the younger consumers who drive this market.
- Drinks from cans are crisp and refreshing, giving that perfect burst of energy.
“When I hear the telltale whoosh the can makes when it opens, my brain instantly knows I am about to enjoy a refreshing beverage.”
Cans are the preferred package for consumers who want an energy boost, to be more engaged and alert!
Thanks to energy drinks, aluminum cans are the leading package for successful new brands ($100 million in sales) launched in the last 20 years.